Color Green

Advertising and Color

What’s the quickest way to create mood without saying a word? Color! Before they read your marketing piece, they see it – and their feeling about your business begins. So it’s a good idea to take some time to find out what colors mean – and how they can help sell for you. When you learn the psychology of colors you will be able to add a whole new layer to your marketing materials. Here’s how using certain colors will help you attract a specific target market and evoke the desired response:

-The color scheme you choose for your flyer or business cards can help or hurt the overall tone of the piece. For instance, if you own a gift shop, you would want to work with a lot of yellows, including coral, orange, amber and gold. Why? Because yellow symbolizes joy. It exudes energy and happiness, and is associated with being welcoming and homey.

-Red, which includes mauve, magenta, crimson, and scarlet, is the color of power, romance, and vitality. It’s an eye catcher, and makes us sit up and take notice. That’s why it’s so often used in the financial arena when the numbers are going in the wrong direction. Red can also have a physical effect, even raising blood pressure! Use red in your ad when you want people to take action.

-If, on the other hand, you need a very friendly, non-threatening campaign, green is your color. Green and its shades, including lime, leaf green, sea green, emerald, teal and sage, symbolize life and nature. It’s good for us, and your reader will receive that impression about what you are selling as well. In contrast to red, in the business world, green symbolizes growth and prosperity.

-When you need a more serious, classic look that conveys law and order, dependability, and trustworthiness, go for the blue and purple palette. This includes sky blue, ultramarine, violet, purple and azure. These colors work great in certain markets, specifically for older, more mature audiences. It’s common in financial institutions, hospitals, and the legal and medical professions.

So what kind of business do you have? Do you sell a product or a service? Think about your target market, and try to determine what emotion will appeal to them the most. Now try to match that with one of the above color palettes when you are designing your ad. With the right colors, your marketing piece is sure to be read.

About the Author

Karen Saunders is the owner of MacGraphics Services, a unique design firm for today’s entrepreneur. Whether you outsource your promotional pieces or are a do-it-yourselfer, Karen takes the mystery out of marketing. Learn the Top 5 Mistakes that can cost you money by signing up for her FREE e-course, available for a limited time. To take advantage of this e-course and find out how easy it can be to attract more clients, go to http://macgraphics.net/freeecourse.php

Renbow Crazy Color Semi Permanent Hair Dye 100ml – No 53 EMERALD GREEN £2.99 At no time – and for no reason – should any form of peroxide be used with CRAZY COLOR. Do not use alkaline products with CRAZY COLOR and do not mix it with permanent hair coloring products. Always read the manufacturers instructions and ensure that all relevant skin tests are carried out before you apply a colouring service using this product. We DO NOT ACCEPT ANY RESPONSIBILITY FOR ANY POSITIVE …

Rectangular Paper Mache Box with Classic Flowery Design in Green Color £21.99 A box is the most commonly used storage item. It is available in varying sizes, shapes and designs to serve varied purposes. To take care of your diverse needs, we have brought a unique box, which will not only act as a useful item but will also appeal you visually. Made of Paper Mache, it is eco-friendly and light in weight. Measuring 7 inches x 4 inches x 2 inches, it can be used to keep dry ite…

Paper Star lamps handcrafted in scintillating colors and designs Green/Yellow £5.99 Star lights/paper lanterns are made by using traditional methods and designs. Stars are supplied in folded flat form. These Folded stars easily expand into three dimensional stars. Star lights are made entirely from paper which is printed, die-cut (punched) and pasted manually. Each star is a unique handcrafted masterpiece. The stars illuminate with warm colors when put over a 40W light bulb, they…

Bring Me Your Love £4.41 …

Color green £5.92 …

Only Color That Matters Is Green £17.50 …

Nintendo Lime Green Console (GBC) £68.99 …

Pokemon Green Gameboy Color Pokemon Green `Gotta Catch `Em All!`…

Nintendo GameBoy Color – Light Purple Console The Game Boy is that small, colourful hand-held video game system clutched by folks playing it everywhere. Popular among a wide age group, including a good number of airport-lounging power executives, theGame Boy has a true hard-core fan base comprising millions (and millions) of kids around the globe.Nintendo’s Game Boy debuted in the late 1980s and has since sold over 60 million units world-wide…

Zulu [1964] [DVD] £2.26 One of the last of the classic-era widescreen epics, Zulu was also one of the last war movies to celebrate the virtues of the famous British stiff upper lip. At Rorke’s Drift in 1879 a handful of British soldiers, hopelessly outnumbered by 4,000 Zulu warriors, fought one of the most celebrated defensive actions in military history. Zulu tells the story on an epic scale, bringing to life the herois…